
Nike Football:
FCB Masterclass
As part of Nike Football’s ‘Pro Masterclass’ series of content which shared the training secrets of the world’s best, we created an episode with FC Barcelona, who have arguably the most unique and envied training methodology in the world.
At the centre of it sits ‘El Rondo’ - a simple, fun training drill that’s part of the DNA of the club at all levels and is done every day and before every match. We celebrated it with an AV spot which extended to a 360 experience in the Nike Football app which took fans inside El Rondo itself. It was supported with enablement content showcasing another integral training drill.
2016 // AKQA London
Concept: Me & Toby Burnett
Script: Me
ACD: Me
CD: Toby Burnett