Nike Cyberweek 2022

Nike EMEA’s Black Friday/Cyber Monday campaign 2022 - played with scale to invite shoppers to ‘Go Big’ on savings.
A huge paid media campaign featured 20 KVs (with 700 different formats/messages); 3 hero AVs and loads of gifs.

HO22_CW_OFFER2_SITE_WIDE_SHOT_17_MB.jpg
HO22_CW_OFFER 1_FULL-PRICE_SEARCH_SHOT_6B_MOBILE.jpg
HO22_CW_TEASE_SHOT_1B_MOBILE_V2.jpg
HO22_CW_20OFF_SHOT_13B_MOBILE_V2.jpg
HO22_CW_OFFER2_SITE_WIDE_SHOT_16_MB.jpg
HO22_CW_EARLY_ACCESS_SHOT_2_MB.jpg
HO22_CW_OFFER2_SITE_WIDE_SHOT_18_MB.jpg
HO22_CW_OFFER1_FULL_PRICE_SHOT_8_MB.jpg
HO22_CW_EARLY-ACCESS_SHOT_4_MOBILE.jpg
HO22_CW_OFFER2_SITE_WIDE_SHOT_15B_MB.jpg

2022 // AKQA London
Concept & Creative Direction: Me
Art Direction: Laura Beretti
Design: Laura Beretti, Sergio Faria, Thierry Nahayo, Eduarda Nieto.

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