As part of Nike's ‘Land of New Football’ campaign for Euro 22, we created an editorial franchise that appeared in the Nike app called ‘The Huddle’. It celebrated the vast community of Nike-affiliated ballers who changing the game, making it more inclusive, diverse and joyful.

Our stories and content - spearheaded by the long form ‘Voices of the Game’ - explored issues, themes and experiences commonly felt by players regardless of gender or level - confidence and doubt, joy and pressure, individuality and unity and so on. It brought elite athletes together with grassroots game-changers to level the playing field with love for the game the common ground.