Nike Football:
Strike Night

Strike Night was a live experience to launch the latest Nike Hypervenom, a boot for lethal goalscorers.

It pitted 6 of the the world’s best strikers against one another in an intense subterranean London venue, as hundreds of fans watched on. It was dubbed ‘the NBA’s dunk contest for football’. They were shooting at the world’s first fully interactive LED goal – the most intelligent goal in the game - which scored and judged their shooting accuracy and power - responding to their efforts accordingly.

Strike Night was broadcast globally on Facebook Live to millions. The hour long+ live show was hosted by influencers/presenters Poet & Vuj. It gained media coverage across the world way beyond the game and picked up numerous industry awards.

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This was a huge project and production and was quick fire taking only 2 months from conception to delivery.
My role was ACD, involved from conception to sell-in to development to promotion to production.

Shouts out to Toby Burnett (CD), Barry Slater, Antonin Collard, Lionel (designers), Rob James (copy) and the wider team. Not forgetting Evan at Nike who was instrumental in getting this one away.

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