Ted Baker is a fashion brand that does things a little differently. To launch the SS2012 collection we hosted Ted’s Drawing Room.

11 top illustrators were on hand to draw Ted Baker customers in their own unique styles as images were taken of looks in stores around the world and sent into the ‘Drawing Room’ (a studio in the basement of the brand’s Camden HQ). Live streams from the studio were broadcast back in store so you could watch yourself being drawn and hundreds of customers received framed portraits.