Agency self-promotion for iris back in the mid-late 2000s… Under The Influence started life as a monthly internal inspiration sharing event where we’d go to a local pub and invite a respected industry speaker to open agency minds… in 2007 we opened it up to the whole industry, taking over 5 pubs in Borough Market, giving each a name/theme, inviting 20+ speakers and over a thousands guests including journalists, clients, prospective employees and peers generally. We took the boring industry conference for a day out on the town. It was great. We did it again in 2008 with a new overall theme, pub names and themes and a different line up of speakers. I had a lot of fun curating speakers and doing the creative for the whole event.