The Nike Mercurial is an iconic football boot known for speed. But so are other boots. We wanted to dimensionalise it and establish a mentality to go with it. The Mercurial Mentality refers to the fearless, courageous, trail blazing mentalities of those that wear it - the like of CR7, NJR and Mbappe. These athletes aren’t just fast - they were Born Mercurial. These lo-fi social spots explored the Mercurial Mentality of each.

We also did lots of content and storytelling around the huge launch event in London.