Nike Run Club:
For Every run

Whilst every runner’s motivations, styles, distances and regularities make them unique, Nike Run Club is for all types of run and all types of runner. ‘For Every Run’ was a campaign launched during Jan 2021 to capitalise on the post covid/post festive running boom and to invite all runners into the club.

It featured a suite of films heroing runners from the community, animated pieces and other social content.

2021 // AKQA London
Concept & Creative Direction: me
Art Direction: Calum Torbett
Design: Barry Slater

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