Nike Basketball: Giannis -
The Freakology Experience
A multi-city basketball training experience designed to teach young ballers how to play and think like ‘The Greek Freak’ - NBA MVP Giannis Antetokounmpo.
We created the overall idea, name and visual centre for the events as well as recap content across Nike’s app
and social channels.
2022 // AKQA London
Concept & Creative Direction: me
Art Direction & Design: Barry Slater & Laura Beretti
Copy: Jake Scott