
Nike Football
Bonded Pack
It was an epic summer of womens football in 2022. To launch the Bonded pack - worn by all female Nike contracted athletes in summer tournaments including Euro 2022 - we bought elite athletes together with individuals from London-based community teams to celebrate the unity that flows through the female game regardless of level. We also created the name, VC and positioning for the boot pack.










2022 // AKQA London
Concept: Me
Art Direction: Barry Slater & Laura Beretti
Copy: Me & Jake Scott
CD: Me