Marcus Rashford’s
Mercurial Mentality
To mark the 25th anniversary of the Nike Mercurial boot, we celebrated Marcus Rashford’s best season yet with an intimate yet epic AV spot, shot entirely with FPV drones.
The film explores Marcus’s mental strength, belief and work ethic - all hallmarks of the ‘Mercurial Mentality’.
2023 // AKQA London
Concept & Creative Direction: Me
Art Direction: Barry Slater
Copy: Jake Scott