For years, Nike had enabled athletes* to improve physically and technically, but had ignored the most important muscle in the body - the brain.

Nike Football Pro Genius was the world's first mental training service for footballers. A collection of football-specific brain training tools and techniques, replicating the kinds of mental training elite footballers access.

The service launched with a variety of training games and tools, developed in close collaboration with renowned sports performance psychologists and some of the world's best footballers.

It launched as part of Nike’s ‘Spark Brilliance’ Euro2016 campaign, tapped into the scale of Nike’s roster of world class players and was optimised for mobile, making it available to the masses via the Nike Football App.