Neymar Jr’s player edition Hypervenom was designed by Brazilian graff artist, Bruno Big. The boot had a distinctive pattern incorporating
a heart and a fist, inspired by ‘Ousadia’ (audacity to do something different) and ‘Alegria’ (joy of playing football).

We created a disruptive boot launch where boots were packaged in a box designed by Bruno Big - or rather, each was a part of a huge mural displaying the pattern and iconography.

Our film shows the creation of the mural and the artist himself hand delivering a pair to NJR at Barcelona training ground.