Nike Mercurial:
Speed You Can’t Catch
We launched the 2019 colourway of the ‘Always Forward’ Nike Mercurial boot with a campaign that highlighted the boot’s principle benefit: speed.
A series of AVs portrayed the world’s fastest athletes – Cristiano Ronaldo, Kylian Mbappe & Neymar Jr – as being too fast to capture on film.
2019 // AKQA London
Concept & Creative Direction: Me
Art Direction & Design: Barry Slater